Video marketing is rapidly evolving every year. If earlier YouTube videos with 30-second video ads and viral videos were popular, now people are more interested in formats of real logs, live broadcasts, streaming that collect millions of views. Among the popular genres of the YouTube video service, there are: interactive video, 3D videos, Shreds, Beauty channels, Dubbing of videos and films, Ten-hour videos, Destruction.
Advances in technology are creating new opportunities for video, such as 360° shooting, ephemeral or “disappearing” content, and live video shopping. Now there are also three types of videos that are of interest to viewers around the world: popular and relevant topics (sports, life, death), life in different countries (news, events, cultural and other content), video without words (unpacking goods, video tutorials) . Find out why video content is gaining more and more consumer attention and what video marketing trends will be popular in 2022.
Why should a business start using the YouTube video platform for promotion in 2022?
All over the world, there are many social platforms that are liked by users and are popular.
One of the most favorite venues for entertainment and promotional activities of the audience calls YouTube, and if you’re not already using it to promote your business, it’s time to start. Why YouTube is considered the top video platform for business promotion in 2022? Firstly, it is often used by brands and advertisers who are willing to spend money on advertising on YouTube. Secondly, YouTube has a number of advantages, which we will now consider in more detail.
Advantages of the YouTube video platform for business promotion:
Watching YouTube videos is available to potential users of your business from anywhere in the world via the Internet and from any device.
Free creation of a personal or corporate channel, the ability to advertise the brand, subscribe to updates, add comments and interactive interaction with the audience.
Effective and user-engaging advertising
In the video Cinema 8 itself or its description, you can add a hyperlink to a site or page, demonstrate or describe the product.
Interactive interaction and content management
Additional features. For example, video searches for similar queries, site visits, video replays, a collection of favorites, etc.
Promotional videos and user comments can improve product understanding and help customers decide on a purchase, while businesses can bring additional insights about the audience and increase sales.