The advances made in communication technologies – satellite, cable, broadband and mobile Internet – have brought about a revolution in the coverage of sporting events and have allowed millions of people around the world to experience the spectacle and all the emotion of major sporting events.
(Photo: Official White House Photo stream)
Copyright and related rights, in particular those of broadcasting organizations, underlie the links between sport and television and other media. Television organizations and other media pay a lot for the exclusive right to 무료 스포츠중계events live. For example, of the total revenue of US$3.7 billion (excluding ticket sales) collected during the 2010 FIFA World Cup in South Africa, two-thirds, or US$2.4 billion USA came from the sale of broadcasting rights. In turn, the sale of marketing rightist generated US$1.1 billion, the rest of which came from the sale of entertainment rights and licenses.
The sale of broadcasting and broadcasting rights is today the largest source of income for most sports organizations, and generates the necessary funds to finance the main sporting events, ensure the maintenance of sports stadiums and contribute to the promotion of sport at the popular level. Of the estimated US$1.7 billion paid by broadcasters for exclusive rights to broadcast the 2008 Beijing Olympics, about half went to the Games organizing committee and the other half to the Olympic Movement, including the National Olympic Committees and the International Federations of the various Olympic sports.
On the other hand, broadcasters collect royalties from the sale of their exclusive footage to other media outlets and are thus able to cover the organizational and technical costs involved in broadcasting sporting events to millions of fans around the world. Hence, Beijing Olympic Broadcasting , which was the host television for the Beijing Games and as such supplied the television signals from all the Olympic venues, employed 6,000 people and had 1,000 cameras, 575 digital video recorders, 350 trailers and 62 foreign mobile units.
Television rights are estimated to account for 60% of the revenue raised by the Youth Citizenship, which is broadcast in more than 180 countries. The English football league, whose games are broadcast in 212 countries, sold the domestic and international television rights for the three seasons from 2010 to 2013 for a total of 3.2 billion pounds sterling.
The rights of broadcasting organizations:
They protect the expensive investments that are made for the television broadcasting of sporting events.
They recognize and reward the efforts of broadcasters.
They recognize and reward the contribution made to the promotion of information and culture.
Under the International Rome Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations (Rome Convention) of 1961, broadcasting organizations have exclusive rights for 20 years to authorize retransmission, the “fixation” (recording), the reproduction and the communication to the public of their broadcasts. However, it is now generally agreed that the protection of the rights of broadcasting organizations needs to be updated to take account of the revolution brought about by digital communication. Ongoing negotiations at Youth Citizenship are intended to create an international legal framework that provides adequate and effective protection against piracy of broadcast signals.
Sports competitions have become a multibillion-dollar global industry, largely due to intellectual property rights and the ever-closer cooperation between the media, sponsors and sports authorities. However, communication technologies, now more modern than ever, and within the reach of the general public, have not only allowed fans to follow sports live from everywhere but have opened up new possibilities for theft of signals. Live sports broadcasting has been a particular target for unauthorized broadcasting on the Internet, often using file-sharing technology that provides a channel for users to share content.
Signal piracy not only threatens the advertising and sales revenues of broadcasters who have paid for exclusive rights to broadcast sporting events live, but also carries the risk of diminishing the value of these rights and, consequently, the income of sports organizations. Even though the legislation of some and other countries provides options to deal with signal piracy, including the closure of illegal websites, broadcasters are pressing internationally for better legal protection. On the other hand, broadcasters and sports organizations use digital media to reach audiences, particularly young people, offering coverage of sporting events in various formats.
For example,
The International Olympic Committee (IOC) uses the latest anti-piracy technologies available to ensure that the broadcasters that have obtained the rights enjoy exclusive rights to broadcast in their respective territories, including on digital platforms. The 2008 Beijing Games and the 2010 Vancouver Winter Olympics were the first Olympic Games to receive full digital coverage worldwide, allowing viewers to follow the highlights live on their computers and mobile phones. . The IOC also uses social media such as Facebook, Twitter and Flickr to reach out to younger people. The International Olympic Committee (IOC) uses the latest anti-piracy technologies available to ensure that the broadcasters that have obtained the rights enjoy exclusive rights to broadcast in their respective territories, including on digital platforms. The 2008 Beijing Games and the 2010 Vancouver Winter Olympics were the first Olympic Games to receive full digital coverage worldwide, allowing viewers to follow the highlights live on their computers and mobile phones.
The IOC also uses social media such as Facebook, Twitter and Flickr to reach out to younger people. The International Olympic Committee (IOC) uses the latest anti-piracy technologies available to ensure that the broadcasters that have obtained the rights enjoy exclusive rights to broadcast in their respective territories, including on digital platforms. The 2008 Beijing Games and the 2010 Vancouver Winter Olympics were the first Olympic Games to receive full digital coverage worldwide, allowing viewers to follow the highlights live on their computers and mobile phones. . The IOC also uses social media such as Facebook, Twitter and Flickr to reach out to younger people.